MD Parker Home Services

The Goal

MD Parker Home Services, a trusted local handyman service provider in Indiana, approached us with a clear objective:
to establish an online presence that reflected their professionalism, generated local leads, and differentiated them from casual competitors.
They wanted a website that:

Was fast and mobile-optimized
Included a clear service breakdown
Converted local searches into booked jobs
Represented their work ethic and 20+ years of hands-on experience

Site:

Location:

Greater Indianapolis Area, Indiana

Services:

Fixing Homes. Building Trust

Platform:

WordPress (Elementor Builder)

Live Link

MD Parker Home Services

Challenges

Despite the brand’s strong local reputation, MD Parker faced several hurdles in the digital space:

No website or prior web presence, relying solely on word-of-mouth
High competition in local handyman SEO from marketplaces like Thumbtack, TaskRabbit, and Angi
No brand identity in terms of visuals, tone, or CTA strategies
Lack of trust signals online, like testimonials, reviews, or before/after project imagery

Our Approach

Discovery & Research
We studied top-ranking local handyman businesses, evaluating:

Keyword intent (“handyman near me,” “home repairs in Indianapolis”)
UI patterns that build credibility
Service categories clients search for (electrical, plumbing, painting, etc.)

“From no online presence to 27+ organic leads in just 60 days — MD Parker’s handyman service now works just as hard online as it does in the field.”

Design & UX

The site was designed with a trust-first layout:

Clear hero section with tagline and CTA
Service icons for quick scanning
Sticky contact button for mobile users
Before/after gallery and testimonial slider
Minimalist color palette with earthy tones to reflect “homegrown reliability”

SEO & Content Strategy

We created content that targeted local service intent:

Keyword-optimized service pages (e.g., “Drywall Repair in Indianapolis”)
Geo-tagged service areas
Rich metadata for each page
Added schema markup for local business and reviews

Performance Optimization

Fully responsive across devices
Lazy-loaded images and minimized JS/CSS
GTmetrix PageSpeed Score: A (97%)
Mobile performance: 94/100 (Lighthouse Audit)

Summary

MD Parker Home Services went from being completely offline to becoming a discoverable, trusted, and professional handyman brand in Indianapolis — all within weeks. Through custom design, hyper-local SEO, and UX strategies built around conversions, we turned a small-town service into a modern digital business.