Home Hub London approached us with a goal to modernize their online presence, showcase their comprehensive property services, and create a smoother user experience for both landlords and tenants. Their previous site lacked clarity, responsiveness, and SEO structure. The redesign was aimed to position Home Hub as a tech-forward yet approachable property partner in London.
Home Hub London
WordPress (Custom Theme Development)
Solo Project – Design, Development, SEO & QA
🔍 Discovery & Objectives:
After a comprehensive UX audit of the previous website, we identified the following objectives:
Improve navigational flow for both prospective tenants and landlords.
Clearly showcase service areas such as property lettings, management, compliance, and repair handling.
Enable quick contact access and increase form submissions.
Maintain a clean, professional, and modern aesthetic that matches London’s property market.
Integrate SEO-friendly structure for higher visibility on local s
📈 SEO & Performance Boost:
Image optimization using WebP format and lazy loading.
Minified CSS & JS for faster page loads.
Yoast SEO setup with meta titles, open graph data, and sitemap submission.
Core Web Vitals targeted improvements (achieved 90+ scores on Google PageSpeed for desktop).
| Old Site Issues | Our Solution |
|---|---|
| Cluttered header navigation | Clean, sticky menu with well-labeled categories |
| No service segmentation | Dedicated service pages with internal linking |
| Poor mobile experience | Fully responsive design with touch-optimized elements |
| Confusing contact process | Simple forms, floating WhatsApp CTA, and phone click-to-call |
| No social proof | Added testimonial slider and landlord feedback section |
I conducted user research and usability mapping to uncover how motorsport fans consume content online. The focus was on optimizing flow, speed, and engagement—ensuring the platform meets the expectations of an audience fueled by adrenaline and real-time updates.
WordPress CMS: Custom theme built using ACF (Advanced Custom Fields) for easy backend content management.
Elementor: Used selectively to allow client-side content edits on basic pages.
Custom Post Types: Created for Testimonials, FAQs, and Service Blocks.
Google Schema Markup: Added for LocalBusiness and Service for better SEO.
Hero section with clear CTA: “Let us handle your home with care.”
Icon-led service descriptions for clarity and scanning.
Testimonials carousel to build trust with new users.
Sticky contact button on mobile for easy conversion.
A dynamic landing space guiding visitors toward their required services (Tenants or Landlords) with integrated CTAs and trust-building visuals.
Grouped into categories:
Property Management
Tenant Find
Rent Collection
Safety Compliance
Emergency Maintenance
Each with icons, short descriptions, and linked deeper explanations.
Informative section with FAQs, rental guides, emergency contacts, and a maintenance request form.
Benefits of working with Home Hub, compliance highlights, and a conversion-focused contact form.
Includes embedded Google Map, form, WhatsApp quick access, and structured NAP details for local SEO
WordPress CMS + ACF
Elementor (limited use)
Custom Theme Development (PHP, SCSS, JS)
Adobe XD for mockups
Google PageSpeed Optimization
On-page SEO (Yoast, Schema)
WebP image conversion & compression
Bounce Rate Decrease: 38% ↓ within first 3 weeks
Mobile Load Time: 1.8s average
User Interaction Rate: Up by 52% due to cleaner CTAs and mobile-first design
Tenant Inquiries: Doubled after launch
Cross-browser testing (Chrome, Safari, Edge, Firefox)
Mobile responsiveness tests (iOS and Android, all screen sizes)
Contact form test cases with spam protection via reCAPTCHA
“Absolutely love how clean and professional the site looks now. It actually reflects our brand properly. Thank you for making it so easy for our clients to contact us!”
— Home Hub London Team
Whether you’re curious about my work, want to discuss a project, or just say hello—I’d love to hear from you. Let’s connect and create something great together.
