H2Ecommerce approached us with a unique vision — to modernize and scale their B2B and B2C procurement platform for critical equipment and industrial-grade tools. As an online distributor of healthcare supplies, janitorial products, safety equipment, and more, their audience includes hospitals, schools, and government facilities.
Their old platform struggled with outdated UI, slow loading speeds, and an unintuitive user journey. The mission was to create a conversion-optimized interface with robust filtering, easy navigation, and enterprise-ready functionality.
H2Ecommerce
WordPress + WooCommerce
Industrial Equipment, Medical Supplies
United States
Website Redesign, UI/UX Revamp
The Challenges:
Complex Product Categories with highly specific industrial SKUs
B2B pricing tiers and bulk-order workflows
Outdated visual design with poor mobile responsiveness
Scattered brand identity across product pages
Poor checkout experience resulting in drop-offs
The goal:
The primary goal of the H2Ecommerce project was to elevate the user experience for industrial buyers while supporting both retail and wholesale operations under one platform. The client needed a system that could:
Serve large-scale institutional buyers with tools for bulk purchasing and quote management
Present a clean, professional storefront aligned with their B2B identity
Ensure fast, secure, and mobile-optimized browsing for busy procurement officers
Offer scalable architecture that could support future product expansions and integrations
Improve conversion rate, especially among first-time and mobile buyers
The emphasis was on trust, usability, and performance, transforming H2Ecommerce into a powerful procurement hub tailored for government agencies, healthcare providers, and commercial facilities.
We designed H2Ecommerce with a clear goal: industrial clarity meets modern eCommerce performance. Here’s how we tackled it:
With a focus on trust, speed, and usability, I transformed H2Ecommerce into a streamlined industrial marketplace built to serve both bulk buyers and everyday users.
Integrated WooCommerce AJAX Filters by product attributes (brand, usage, compliance rating)
Added inventory visibility and status tags (e.g., “In Stock”, “Ships in 24h”)
Implemented bulk-order request forms with auto-quotation options
Built a responsive layout ensuring seamless performance across phones, tablets, and desktops
Implemented a sticky cart and quick-shop modal for faster purchasing on the go
Enabled multi-user accounts for businesses
Integrated Net Terms Payment, Purchase Order Upload, and Tax Exemption Forms
Simplified the checkout process with address auto-fill, saved payment methods, and reorder functionality
We crafted a minimal yet bold aesthetic using a clean white and steel-blue palette inspired by industrial precision. Product cards were redesigned with larger imagery, certification icons, and legibility enhancements.
Typography was modernized with bold sans-serif headings and high contrast body fonts, improving accessibility for on-site professionals.
The website mirrors the boutique experience—personal, curated, and intentional.
WordPress + WooCommerce
Elementor Pro for front-end visual development
Custom Product Taxonomies for deep filtering
Wholesale Suite for B2B pricing and login gating
Advanced Shipping Rules with location-based surcharges
Google Tag Manager & GA4 integration for conversion tracking
+65% Faster Load Time due to optimized assets and caching
+40% Increase in B2B Registrations through improved onboarding flow
Reduced Drop-Offs by 30% during checkout with simplified UI
Mobile Cart Abandonment Down 22%, thanks to UI enhancements
Improved SEO Rankings through semantic HTML5 structuring and alt-text optimization
H2Ecommerce is now positioned as a future-ready eCommerce leader in the industrial and medical supply space. By combining UX clarity with B2B depth, we transformed their online store into a seamless procurement experience.
Whether you’re curious about my work, want to discuss a project, or just say hello—I’d love to hear from you. Let’s connect and create something great together.
