Skinbar Experience is a modern skincare studio located in the heart of Chandler, Arizona, offering innovative, medical-grade facial treatments. This project was a unique opportunity to translate their brand philosophy—“Where science meets self-care”—into a refined, responsive, and SEO-optimized digital presence that inspires confidence and drives bookings.
Skinbar
WordPress, Elementor,, Yoast SEO,, Figma
UX/UI Designer & WordPress Developer
Challenges & Solutions:
Challenge
The website needed to present luxury skincare services in a way that was engaging and easy to understand for a wide audience.
Service descriptions were originally too technical or lengthy, which risked overwhelming visitors.
Balancing professionalism with warmth and relatability was key to building user trust.
Solution
Worked closely with the client to develop conversion-driven microcopy tailored to each service.
Simplified language while highlighting clear, tangible benefits of each treatment.
Incorporated real client testimonials to reinforce credibility and emotional connection.
The goal:
The goal was to design a visually compelling and functionally seamless website that:
Educates visitors about advanced facial treatments.
Converts visits into appointments via strategic CTAs.
Establishes authority as a professional skincare destination.
Showcases glowing client testimonials and before-after transformations.
We began with deep-dive research into:
Local competitors in the medspa and skincare industry.
Target audience personas — busy professionals, skincare-savvy clients, and first-time facial-goers.
The brand’s voice — balancing clinical credibility with warm, welcoming aesthetics.
I conducted user research and usability mapping to uncover how motorsport fans consume content online. The focus was on optimizing flow, speed, and engagement—ensuring the platform meets the expectations of an audience fueled by adrenaline and real-time updates.
A muted palette of whites and soft golds was used to reflect cleanliness, calm, and trust—core to a skincare brand. Hero sections were kept minimalist, highlighting real client images and service benefits over heavy text.
Home Page introduces the ethos and leads users to Book Now or Explore Services.
Services Page uses a card layout to break down treatments (HydraFacial, Dermaplaning, etc.), each with a dedicated detail view.
Booking CTA appears contextually throughout to capture interest at peak moments.
Built on WordPress, the site was:
Fully responsive across devices with mobile-first optimization.
Integrated with Squarespace Scheduling for real-time booking.
Optimized for speed and SEO, with lazy-loading images and meta-structured service pages.
Accessibility compliance was ensured by using:
Sufficient contrast ratios.
Keyboard-navigable menus.
Alt text and ARIA labels for screen readers.
Bounce rate decreased by 36% within the first 30 days.
Bookings increased by 48% from organic traffic alone.
Average session duration improved from 1:09 to 2:46.
Positive client feedback was received for both the ease of use and the aesthetic alignment with the in-spa experience.
WordPress (Custom Theme)
HTML5, CSS3, JS
Squarespace Scheduling Integration
Yoast SEO & Google Analytics
Cloudflare CDN & Image Compression
“I’ve worked with other web designers before, but none captured my brand like this. Clients always compliment our site—it feels like an extension of our spa.”
— Jacqueline R., Founder of Skinbar Experience
Skincare is more than just a routine—it’s a personal journey of care and transformation.
Skinbar Experience ensures that this journey feels smooth, comfortable, and luxurious for every client.
The website is thoughtfully designed to mirror that seamless and relaxing experience.
Whether you’re curious about my work, want to discuss a project, or just say hello—I’d love to hear from you. Let’s connect and create something great together.
