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Elevating Excellence with ED-SG

About the Brand

ED-SG stands at the intersection of leadership, education, and strategic growth. With a vision to redefine how learning organizations thrive, this Singapore-based consultancy empowers institutions and professionals to embrace change, drive innovation, and lead with clarity. Founded by industry experts and seasoned educators, ED-SG partners with schools, education ministries, and professional networks to deliver tailored learning solutions, executive coaching, and leadership frameworks that foster lasting impact.

Project overview

The goal was to design a modern, authoritative, and credible digital identity for ED-SG — one that reflects their consultancy’s prestige while remaining clean and user-friendly. The site needed to resonate with academic professionals, institutional leaders, and international partners.

Key project outcomes included:

  • A bold, structured layout showcasing services and leadership
  • Streamlined user experience for both desktop and mobile
  • Interactive visuals aligned with professional consulting aesthetics
  • Modular content blocks to scale with future offerings
Client :

ED-SG

Industry:

Edu Consultancy & Leadership Training

Platform:

WordPress

Design Lead:

Waqar Alim

Live Link

ED-SG

UX & UI Strategy

We focused on a clarity-first UX approach while preserving visual gravitas. Given the educational theme, it was critical to convey both trust and approachability.

Key UX Features:

  • Clear CTA placement for “Contact,” “Work With Us,” and “Speaking Engagements”
  • Information architecture built around 3 key pillars: Leadership, Learning, and Strategy
  • Sticky navigation for seamless movement across sections
  • Hero section with a persuasive headline and crisp image of the founder, signaling expertise

UI Styling:

  • Font pairing: Minimal Serif + Sans-Serif for modern academic appeal
  • Color palette: Deep navy, white, and accent golds to emphasize excellence and intellect
  • Subtle scroll animations to keep engagement high without distracting from content
Ed-Sg A website design by waqar ali

Pages Designed

  • Home: Strong first impression with direct messaging, service previews, and founder insights

  • About Us: Humanizes the brand with story-driven content and founder’s journey

  • Services: Strategically categorized into Leadership Development, Keynote Speaking, and Learning Design

  • Resources: Allows for future whitepapers, blogs, and downloadable frameworks

  • Contact: Clean form design with pre-filled options and easy scheduling pathway

Mobile Responsiveness

With many users accessing the site from mobile and tablets (especially educators on-the-go), we optimized breakpoints for all screen sizes:

  • Reflowed content blocks for thumb-friendly navigation

  • Simplified CTA buttons and collapsible menus

  • Mobile-first typography scaling

Custom Integrations

  • Embedded video content from the founder’s public speaking engagements

  • SEO-optimized meta tags targeting leadership coaching and educational strategy in Southeast Asia

  • Contact form with backend routing for different inquiry type

Impact

The launch of the new ED-SG website positioned the brand as a thought leader in the APAC education consultancy space. It communicates professionalism, trust, and visionary thinking — all core to their mission.
Since going live:

  • Bounce rate has decreased significantly

  • Client inquiries through the site have increased

  • External backlinks from academic networks have grown due to better shareability

Tools & Technologies

  • WordPress CMS with custom Elementor blocks

  • Optimized SVGs for iconography

  • Cloudflare CDN & speed optimization plugins for fast global access

  • Google Search Console integration for performance tracking

Final Thoughts

This project is a testament to how a strategic approach to design and storytelling can amplify a consultancy’s authority online. ED-SG’s website now acts not only as a digital brochure but as a launchpad for leadership conversations across borders.

Thank you for viewing my project. I’d love to hear your thoughts or answer any questions you may have. Feel free to reach out!

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