Digital Schils — Web Design Case Study

The Challenge

Digital Schils is a Belgium-based digital marketing consultancy focused on helping local businesses elevate their presence through smart content, branding, and social media strategy. While their services were cutting-edge, their outdated website failed to represent their expertise or communicate their value proposition clearly. The client sought a modern, minimal, and bilingual-friendly site that instantly built credibility and captured leads.

Pain Points:

  • Outdated design lacking visual appeal and clarity

  • No clear content funnel for service explanation or conversion

  • Poor mobile responsiveness and accessibility

  • Limited SEO optimization and weak content structure

  • Needed a site that appealed to creative agencies and small-medium businesses alike

Client :

Digital Schils

Project Type:

Web Design + Branding Support

Platform:

WordPress

Niche:

Smarter Strategy. Sharper Branding.

Live Link
The Goal 

The primary objective was to redesign the Digital Schils website into a sleek, modern, and conversion-optimized digital presence that:

  • Clearly communicates their services and results

  • Showcases the founder’s personality and achievements

  • Appeals to startups, creators, and local Belgian brands

  • Encourages potential clients to book consultations or get in touch easily

Our Approach

Brand Alignment & UI/UX Planning

  • A full audit of the old site was performed to analyze structure, flow, and performance gaps.

  • We opted for a dark modern UI with large headings, white-space balance, and visual storytelling.

  • The tone was set to be both professional and approachable—true to the founder’s personal brand.

“Need a website that tells your brand story while converting visitors into clients? For digital marketers, consultants, and creators looking for an online presence that performs and looks the part, projects like this typically range from $850–$1400, depending on the complexity and number of service pages or bilingual needs.”

Homepage & Navigation Redesign

  • Introduced a scroll-based layout that segments the homepage into distinct messaging blocks: hero intro, services, success proof, and testimonials.

  • Embedded clear CTAs at all critical junctions (“Let’s connect”, “Free consult”).

  • Made the navigation bar sticky for better usability.

Services Page Overhaul

  • Each service offering was rewritten for clarity and impact: from digital strategy and branding to social content and paid media campaigns.

  • Created a visual breakdown with iconography to support each offering.

  • Added carousel-style client testimonials to support social proof.

Responsive, Speed-Optimized Design

  • Used a lightweight, mobile-first WordPress theme and minimized plugins for fast load times.

  • Thorough testing across browsers and screen sizes to ensure full responsiveness.

Bilingual Setup Support

  • mplemented WPML configuration for Dutch-English switching.

  • Translated UI/UX copy and ensured content parity across languages.

Key Features Implemented

  • Custom iconography & content sections tailored for personal branding

  • Speed-optimized, lightweight WordPress build

  • WPML-ready multilingual structure

  • Fully responsive layout

  • Testimonials, trust signals, and strategy-driven CTAs

  • SEO-friendly headers and meta structure for content discoverability

Thank you for viewing my project. I’d love to hear your thoughts or answer any questions you may have. Feel free to reach out!

Contact Me

Whether you’re curious about my work, want to discuss a project, or just say hello—I’d love to hear from you. Let’s connect and create something great together.