Coastal Edge Concrete is a premium concrete contractor based on the East Coast of the United States, known for delivering high-end decorative concrete solutions including stamped patios, driveways, pool decks, and more. Despite having a solid local reputation, their digital footprint did not reflect their quality of service, resulting in low organic visibility, minimal online inquiries, and poor user engagement.
The objective was to reimagine their brand presence through a conversion-focused website that not only showcases their craftsmanship but also improves lead generation, local SEO rankings, and mobile performance.
Coastal Edge Concrete
WordPress (Custom Theme)
Elementor Pro
The Challenges:
The existing website was poorly structured, outdated, and lacked mobile optimization.
No consistent branding or messaging that reflected the quality of work.
Portfolio was not categorized, making it difficult for potential customers to browse work by project type.
Missing schema markup and poor metadata structure were limiting Google visibility.
Contact forms were generic, leading to low conversion rates.
The goal:
The project’s core goals were:
Brand-Aligned Web Design
We adopted a minimal yet rugged design language that complements the aesthetic of hardscaping and concrete work. Visual consistency was introduced using a warm gray-and-blue palette, blocky industrial fonts, and textured overlays to echo the concrete finish.
ocal SEO Optimization
Each service page was tailored with localized keywords (e.g., “stamped concrete patios Virginia Beach”) and internally linked to build topical authority. Meta titles, headers, and alt tags were aligned with semantic SEO principles, and schema markup for “LocalBusiness” and “Service” was implemented.
Whether you’re curious about my work, want to discuss a project, or just say hello—I’d love to hear from you. Let’s connect and create something great together.
