Aspire wordsĀ is a Belgium-based digital marketing consultancy focused on helping local businesses elevate their presence through smart content, branding, and social media strategy. While their services were cutting-edge, their outdated website failed to represent their expertise or communicate their value proposition clearly. The client sought a modern, minimal, and bilingual-friendly site that instantly built credibility and captured leads.
Pain Points:
Outdated design lacking visual appeal and clarity
No clear content funnel for service explanation or conversion
Poor mobile responsiveness and accessibility
Limited SEO optimization and weak content structure
Needed a site that appealed to creative agencies and small-medium businesses alike
The goal:Ā
The primary objective was to redesign the Digital Schils website into a sleek, modern, and conversion-optimized digital presence that:
Clearly communicates their services and results
Showcases the founder’s personality and achievements
Appeals to startups, creators, and local Belgian brands
Encourages potential clients to book consultations or get in touch easily
Supports both Dutch and English speaking audiences
A full audit of the old site was performed to analyze structure, flow, and performance gaps.
We opted for a dark modern UI with large headings, white-space balance, and visual storytelling.
The tone was set to be both professional and approachableātrue to the founder’s personal brand.
I conducted user research and usability mapping to uncover how motorsport fans consume content online. The focus was on optimizing flow, speed, and engagementāensuring the platform meets the expectations of an audience fueled by adrenaline and real-time updates.
Introduced a scroll-based layout that segments the homepage into distinct messaging blocks: hero intro, services, success proof, and testimonials.
Embedded clear CTAs at all critical junctions (āLetās connectā, āFree consultā).
Made the navigation bar sticky for better usability.
Each service offering was rewritten for clarity and impact: from digital strategy and branding to social content and paid media campaigns.
Created a visual breakdown with iconography to support each offering.
Added carousel-style client testimonials to support social proof.
Used a lightweight, mobile-first WordPress theme and minimized plugins for fast load times.
Thorough testing across browsers and screen sizes to ensure full responsiveness.
Implemented WPML configuration for Dutch-English switching.
Translated UI/UX copy and ensured content parity across languages.
| Metric | Before | After Launch (45 Days) |
|---|---|---|
| Bounce Rate (Mobile) | 76% | 31% |
| Avg. Monthly Leads | ~4 | 20+ |
| Page Load Time | 4.2s | 1.3s |
| Homepage Scroll Depth | ~40% | 88% |
| Keyword Ranking (Belgium) | 5 in Top 100 | 12 in Top 30 |
āļø Custom iconography & content sections tailored for personal branding
ā”ļø Speed-optimized, lightweight WordPress build
š WPML-ready multilingual structure
š± Fully responsive layout
š Testimonials, trust signals, and strategy-driven CTAs
š§ SEO-friendly headers and meta structure for content discoverability
āThe new site finally reflects the quality of work I offer to my clients. Clean, clear, and feels like me. Clients often say āyour site made me trust you instantly.ā Thatās the win. Highly recommended!ā
ā Schils T., Founder of Digital Schil
Ideal for digital marketers, consultants, and creators who need a performance-driven website.
Focuses on storytelling and conversionāturns visitors into paying clients.
Custom websites like this typically cost between $850ā$1400.
Pricing varies depending on page complexity and bilingual content requirements.
Your insights, my design thinkingātogether, weāll solve it right
Whether youāre curious about my work, want to discuss a project, or just say helloāIād love to hear from you. Letās connect and create something great together.
