Adaptive Exercise Group (AEG) is a unique brand committed to inclusivity in fitness — focusing on people who are often underserved in traditional gym environments: individuals with mobility issues, neurological conditions, or age-related limitations.
However, their previous online presence didn’t reflect the essence of their mission. The challenges included:
A dated and inaccessible site layout
Lack of clear content structure to represent adaptive services
Minimal emphasis on trust-building elements like testimonials or certifications
Absence of mobile optimization, despite most clients visiting via smartphones
No clear user funnel for scheduling or understanding services
Adaptive Exercise
WordPress
UX/UI Designer & WordPress Developer
đź’ˇ Unique Features
Video Header with Subtitles: Welcoming montage of real clients working out with accessibility-focused captions.
Caregiver Section: A unique page for parents, family, or professionals helping others — a first in the niche.
Virtual Class Integration: Synced with Zoom and Google Calendar.
The goal:Â
Create an Inclusive Design
Build a layout that’s WCAG-compliant, simple to navigate, and welcoming to users with visual or cognitive impairments.
Highlight Core Services
Showcase adaptive training programs, one-on-one sessions, and virtual offerings in a clear and digestible format.
Establish Trust & Expertise
Feature credentials, client testimonials, and highlight the founder’s experience with adaptive fitness.
Enable Conversion
Add clear CTAs for consultations, membership, and contact — especially for caregivers booking on behalf of loved ones.
We began with empathy mapping and understanding the unique emotional and practical needs of the audience. Then, low-fidelity wireframes were created to test intuitive flows and accessibility.
Built on a lightweight custom WordPress theme optimized for accessibility (ARIA labels, contrast ratios, alt-tag optimization, etc.)
I conducted user research and usability mapping to uncover how motorsport fans consume content online. The focus was on optimizing flow, speed, and engagement—ensuring the platform meets the expectations of an audience fueled by adrenaline and real-time updates.
We broke services into digestible sections:
In-Person Adaptive Training
Virtual Coaching
Special Needs Support Programs
Each with icons, explanations, and FAQs tailored to caregivers and clients alike.
Font sizes made scalable
High contrast color palette for visibility
Clear “skip to content” navigation
Mobile-first layout with minimal distractions
Integrated screen-reader compatibility
Real client video testimonials
Certification badges for adaptive fitness and neurodiverse training
Dedicated “Meet the Trainer” bio with experience in therapy and rehab
Integrated Calendly for easy appointment scheduling
WhatsApp floating chat icon
Click-to-call and map for mobile users
Newsletter opt-in for fitness tips
AEG wasn’t just another fitness website — it was a mission. Designing for accessibility isn’t a feature; it’s a necessity when you’re dealing with real humans who deserve dignity and inclusiveness. This project became a benchmark for building with empathy at the core.
“This website brought tears to my eyes. It finally represents what we do. Our clients feel seen, and we’ve been getting inquiries from families who had never found a place like ours before.”
— Founder, Adaptive Exercise Group
Total Investment: ~$1,300
Timeframe: 3.5 weeks
Tools Used: Figma, WordPress, Elementor Pro, Yoast SEO, Calendly Integration, WP Accessibility Helper
Your insights, my design thinking—together, we’ll solve it right
Whether you’re curious about my work, want to discuss a project, or just say hello—I’d love to hear from you. Let’s connect and create something great together.
