Sky Equity is a leading alternative business financing provider headquartered in the U.S., committed to empowering small to mid-sized businesses with accessible, fast, and flexible funding. With over a decade of experience, Sky Equity offers tailored financial solutions including working capital loans, merchant cash advances, and revenue-based funding.
Despite having an established business model and strong offline presence, their digital footprint was underwhelming and not reflective of the brand’s professionalism or authority in the financial sector.
Sky Equity
WordPress
Newyork
Website Redesign, UI/UX Revamp
🚧 Challenges
Outdated Web Design: The old website lacked a modern, responsive layout. It didn’t inspire trust — a critical flaw in a high-trust industry like business lending.
Low Lead Conversion: Visitors didn’t stay long enough to explore funding options due to unclear CTAs and fragmented content.
SEO Deficiencies: Minimal optimization left the site invisible in organic search results, limiting its ability to attract traffic.
No Content Funnel: There was no clear messaging hierarchy or structured path from awareness to application.
The goal:
Sky Equity’s leadership approached us with three primary objectives:
Modernize their website’s design and content to reflect their authority and professionalism.
Streamline the user journey for potential clients seeking funding.
Optimize conversions through better UX and performance-focused layout.
Establish a credible and conversion-friendly online brand identity.
1. Brand-Centric Design
Rebuilt the website with a clean, modern UI that projects trust, credibility, and financial expertise.
Used a color scheme and typography that communicates security and professionalism.
2. Conversion-Driven UX
Developed intuitive navigation and a clear layout for each service offered.
Prominent call-to-action buttons across all pages, especially the homepage and funding application forms.
3. Performance Optimization
Ensured fast page load times, mobile responsiveness, and accessibility compliance.
Integrated schema markup for better SEO indexing.
4. Strategic Messaging & Copywriting
Created persuasive and educational content for all major services.
Highlighted Sky Equity’s industry credibility, success metrics, and client testimonials.
5. Lead Capture Enhancement
Integrated seamless funding application forms.
Embedded trust signals like certifications, BBB badges, and client endorsements.
Sky Equity wasn’t just looking for a website—they needed a digital presence that instilled trust, simplified funding applications, and converted visitors into clients. By merging strategic design with performance-focused development, we helped turn their website into a growth engine.
💼 Custom Service Pages for Each Funding Option
📱 Mobile-First, Fully Responsive Layout
⚡ Lightning-fast Load Speed
✍️ Persuasive Financial Copywriting
📈 SEO Optimization with Keyword Strategy
📤 High-Converting Lead Forms
Sky Equity’s transformation stands as a testament to how strategic design, clear messaging, and SEO optimization can redefine a business’s digital presence. By rebuilding their website from the ground up with conversion-focused principles, we turned their online platform into a powerful lead-generation asset.
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