Syed’s Boutique is a UK-based fashion brand that blends timeless eastern aesthetics with contemporary web experiences. When they approached me, their digital storefront needed a serious transformation. It lacked polish, didn’t align with their premium fashion identity, and was underperforming in both conversions and mobile responsiveness.
Syed’s Boutique
WordPress + WooCommerce
Eastern Wear (Pakistani/Indian)
United Kingdom
UI/UX | Frontend Dev | Performance | Branding
The site had no consistent branding, poor typography, and a dated layout.
Customers struggled with product discovery and a cluttered checkout process
The product images and offers weren’t being showcased effectively.
Over 70% of traffic came from mobile, but the site wasn’t optimized for it.
The site lacked scanning-friendly design, filtering options, and smart categorization.
The goal:
Develop a smooth and cohesive eCommerce journey
Craft visually engaging and appealing designs
Connect with the South Asian diaspora audience
Focus on usability and intuitive user experience
Optimize for mobile-first accessibility and performance
I started by understanding the brand—its tone, customer base, and values. I ran a UX audit to identify pain points across the funnel (homepage → product → cart → checkout) and analyzed heatmaps, bounce data, and session recordings from their old site.
Their audience is highly visual.
Trust and ease of use are crucial to conversion.
Mobile-first design is non-negotiable.
I crafted a clean, culturally inspired design system using:
Primary Palette: Deep maroons and golds (luxury + tradition).
Typography: Sophisticated serif headers with crisp sans-serif body text.
Grids & Spacing: Breathable layout for high-end appeal.
Component Library: Reusable cards, modals, product tiles, badges, and size selectors.
Built using WordPress + WooCommerce:
The final site is an elegant blend of culture and conversion. Visitors are greeted with a bold, immersive hero section showcasing their latest arrivals. Navigation is frictionless, with mobile-first accessibility at the core. Every collection, be it Lawn, Embroidered, or Luxury Pret, is positioned to drive engagement and trust.
The website mirrors the boutique experience—personal, curated, and intentional.
Whether you’re curious about my work, want to discuss a project, or just say hello—I’d love to hear from you. Let’s connect and create something great together.
